At the heart of Cairo’s new capital stands the striking and iconic tower, a witness to architectural innovation and modernity. At nearly 400 meters high, the super-tall skyscraper has 77 floors and is mostly used as office space, making it the tallest building in Africa. The visual appeal of the iconic tower stems not only from its beautiful structure but also from its detailed interior that enhances its beauty. At the heart of this wonderful interior is Decoyard, Egypt’s leading source of commercial vinyl, textile wallcoverings and soft goods. Decoyard played a pivotal role in furnishing Cairo’s Iconic Tower.
Led by the Egyptian Ministry of Real Estate, this important project aims to create a new business center for the administration of the new capital, with 20 high-rise buildings around the beautiful, iconic tower. The construction of the tower, which started in May 2018 and ends in 2023, was a milestone and involved more than 5,000 workers. The main contractor for this landmark project is the China State Construction Engineering Corporation, with Dar al-Handasah Shair & Partners as the reference architect.
An important part of the interior design of the Iconic Tower is the selection and placement of wall materials. The project required the decoration of more than 40,000 square meters of interior walls; This required a supplier with unique expertise and commitment to excellence. Decoyard has become the best partner by demonstrating its ability to deliver quality products to various industries including hospitality, healthcare, education and more.
Decoyard’s wide product range includes vinyl wallpapers, non-woven, textile and silk wallpapers, eco products, digital solutions and wall designs. The company’s commitment to innovation and product differentiation made it the first choice for the iconic tower project.
In 2019, Egyptian Prime Minister Mustafa Madbouly attended the ceremony held at the construction site to sign the start of concrete works. This event highlights the importance of the project and the careful planning required for its success. Decoyard was involved early on to ensure that every square meter of wallpaper material met the highest international standards for durability and safety.
With its ISO 9001:2015 certification, Decoyard demonstrates its commitment to excellence in every aspect of its business. The company’s quality assurance process ensures that all materials used for the Iconic Tower project are of the highest quality, ultimately giving you peace of mind and confidence.
Over the years, Decoyard has gained an unparalleled reputation in trust and reliability. The company has good cooperation with the manufacturers along with international shipping entities to ensure that the materials arrive on time and in pristine condition. Reliability gained from consistent delivery of desired products has become Decoyard’s greatest asset.
As a result, the iconic tower stands tall as an architectural marvel, while Decoyard stands next to it as an iconic piece and adds to its internal magnificence. The successful completion of such a major project reflects Decoyard’s unwavering commitment to quality, reliability and integrity in interior design. The collaboration between Decoyard and the iconic tower is not an architectural story; A story about craftsmanship, precision and the perfect combination of innovation and iconic design.
